Campaign status meanings
Results → when the significance level has more or less stabilized. The campaign is still collecting data points (e.g. from Meta), and can be concluded/completed if you wish.
Completed → the campaign has been completed manually.
Learning → when you submit the campaign and/or start collecting data - the learning phase ends as soon certain requirements are met (30 impressions per day for each variant, for 3 consecutive days).
Collecting → this is a status that we rarely see and it comes after the learning phase (so after the campaign has reached 30 impressions per day and per variant, for 3 consecutive days). Usually this status changes quite quickly into Results.
Draft → it’s a draft that is still being worked on/edited and has not been submitted yet.
Completed → the campaign has been completed manually.
Learning → when you submit the campaign and/or start collecting data - the learning phase ends as soon certain requirements are met (30 impressions per day for each variant, for 3 consecutive days).
Collecting → this is a status that we rarely see and it comes after the learning phase (so after the campaign has reached 30 impressions per day and per variant, for 3 consecutive days). Usually this status changes quite quickly into Results.
Draft → it’s a draft that is still being worked on/edited and has not been submitted yet.
Updated on: 28/10/2024
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