How to set up TikTok Pixel

Section 1: Funnel events

Before creating a campaign, you need to create a pixel. The first step is to build a funnel event. In this case all you need to do is to have “Click button” as a conversion event. No other actions are needed here.

Section 2: Add parameters

Select “Event Builder” and de-select the other 2 options available.

Section 3: Finish setup

No actions are needed on this page - you can press “Continue”.






Add the campaign tracking link from Geeklab in the URL space and click the arrow. You will see a preview of your product page.






In the “Events” section, click on the drop down menu to see the “Element Selection”. At this point you choose an element in our look-alike store page on the left by selecting “Click on Element”. It is not important where you click.

Next you can adjust the element by having a CSS selector. Type “.pixellInstall” and save. The element will move to the “Get” button of your store page. Press “Save” and your pixel is created. Now you are ready to create a campaign.

Updated on: 05/04/2024