What's the difference between Decisive and Exploring users?
It boils down to simply the actions. So a Decisive users are those that hit “exit” or “install”, any other actions deem them Exploring users.
Decisive users: These are users that almost immediately make a decision upon landing on the store page. They either download the app or leave the page.
Exploring users: These are the users that take their time on the page. Such as looking at the screenshots, developer, video, etc. Also, they click on other parts of your lookalike page before hitting the install button.
Decisive users: These are users that almost immediately make a decision upon landing on the store page. They either download the app or leave the page.
Exploring users: These are the users that take their time on the page. Such as looking at the screenshots, developer, video, etc. Also, they click on other parts of your lookalike page before hitting the install button.
Updated on: 29/10/2024
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