Campaign analysis
What's the difference between Decisive and Exploring users?
It boils down to simply the actions. So a Decisive users are those that hit “exit” or “install”, any other actions deem them Exploring users. Decisive users: These are users that almost immediately make a decision upon landing on the store page. They either download the app or leave the page. Exploring users: These are the users that take their time on the page. Such as looking at the screenshots, developer, video, etc. Also, they click on other parts of your lookalike page beFew readersWhat are unique users?
Unique user simply indicates that the user is one-of-a-kind, and that if they return to the page, they will not be registered as a new user. Geeklab employs a variety of data points to determine this. Having said that, all of the data Geeklab uses is from unique users.Few readersCampaign status meanings
Results → when the significance level has more or less stabilized. The campaign is still collecting data points (e.g. from Meta), and can be concluded/completed if you wish. Completed → the campaign has been completed manually. Learning → when you submit the campaign and/or start collecting data - the learning phase ends as soon certain requirements are met (30 impressions per day for each variant, for 3 consecutive days). Collecting → this is a status that we rarely see and iFew readers
Campaign creation
Pixel isn't active when using test function in Facebook Ad Manager
When using the test function in Facebook Ad Manager you have to click the 'get' or 'install' button to activate the pixel. If the pixel isn't found after that, you can use the Facebook Pixel helper (chrome extension) to test it. To test pixel activity with the Chrome extension, open a preview of one of the Geeklab variations and click on the 'get' or 'install' button of the look-alike page. Because the pixel will only be active for a short period of time, it is useful to pin the Facebook PixelFew readersI need to change variation tracking links
To change tracking links to new ones, we recommend duplicating your existing campaign, and using the links from the new campaign.Few readersWhat if I don't have an app in any app store?
Then you're thinking about starting A/B testing at the right time. Geeklab allows you to manually enter data so that you can A/B test different art styles, themes, game mechanics, and so on before launching the app. The look-alike pages will appear and behave exactly like real store pages. We also offer additional tools, such as surveys, to assist you with market validation.Few readersWhy can't I find my app when fetching?
If your app is only available in a country other than the United States, select the right country from the dropdown. Since the default platform is iOS, change the platform to Google Play Store if the app is only published there. In any other case, contact customer service for assistance.Few readersCan I edit campaign variants after creation?
Yes, you can edit variants, even after publishing the campaign. Note: It's not possible to edit a campaign after it has reached 100 page views.Few readersHow can I delete a variant?
To delete a variant, select the variant you wish to delete while in Campaign creation, and then press the icon with the trash can. Once the campaign is submitted you can still edit the campaign and delete variants until it has received 100 impressions.Few readersIs it difficult to set up a campaign?
Absolutely not! On our website you'll find our FAQ section with detailed guides. You can also contact us through our live chat to answer any questions you may have. Don't hesitate to contact us, we are more than happy to guide you!Few readersCan I set the store language to, say, Japanese or Spanish?
You certainly can. And if your desired language isn't available, you can always ask us to make it so. It takes roughly 24 hours for our team to make it available but for certain languages it could take just a bit longer.Few readersHow to edit a campaign
You'll find a 'edit' button next to each campaign in 'Campaigns & Variations.' This will launch the same campaign builder from which you created the campaign. If you don't see the 'edit' button, scroll to the right by swiping or using the scroll found under the campaigns. Note: Editing is un-enabled after the variations have reached at least 100 impressions.Few readersCan I change variant names?
You can rename the variants in the campaign editing view. Note: Keep in mind that it's not possible to edit a campaign after it has reached 100 page views.Few readers
Ad source
Where can I get traffic for the campaign?
To send traffic to look-alike pages, you'll need a traffic source that allows you to use a website link as the ad's link. You'll use the tracking link(s) from the campaign you created on Geeklab's website as the website link. Note: All the major traffic sources (Facebook, Google, Iron Source, Unity ads, Tiktok, Twitter)Few readersHow to stop a campaign?
To end a campaign, simply stop your ad campaign from the traffic source. If the campaign status is still 'collecting,' you can change it into 'completed' manually. This will close your look-alike pages and no more data for that campaign will be collected.Few readers